UNFOWND MUSIK LLC was started by identical twin brothers Justin and Jason La Ferla who were born and raised in New York and have a passion for music and specifically finding new talent at an early age. After pursuing a career in basketball and receiving Division 1 scholarships to Ohio University they graduated with a major in Finance and minor in Audio Production. This transitioned into working in the promotions department for Arista Records in New York City and then starting an artist management company called 2WINZ Entertainment in Atlanta, Georgia, where they still currently reside. As entrepreneurs, they created a successful water filtration company called Avalon Water that was sold in 2018 to a publicly traded firm in a multi-million dollar deal.
During the later days of Avalon Water, specifically in early 2017, they became extremely knowledgeable about the cryptocurrency and blockchain industry. This eventually developed into a consultant firm called Modern Asset Partners LLC, which they currently still operate. Throughout all their endeavors and impressive business journey, they always continued their passion for finding new talent in the music industry. As time passed, they realized that their true vision and expertise was in discovering the most elite up and coming or unknown artists/producers with a focus on Hip-Hop, Emo, Electronic, Pop, Phonk, and Alternative genres . Thus, UNFOWND MUSIK LLC was started in 2022.